ANTHONY JOHN ORTIZ

Competent and Goal-Centric Expert in digital advertising: Anthony has proven successful in setting up campaigns, scaling ad sets, and optimizing graphic ads and copies that can successfully improve any business.

Unceasingly growing — Anthony can help grow your business through various ad channels such as Facebook, TikTok, Amazon, Google, YouTube, Pinterest, Outbrain, Taboola, and Twitter.

Empowered by tools like Facebook Business Suite, Amazon Seller Central, Google Suite, Microsoft Office Suite, Canva, Adobe Illustrator, Slack, Airtable, etc., Anthony could help you achieve your goals.

AI-equipped solutions to deliver better results. Anthony integrates Artificial Intelligence (AI) platforms such as Chat-GPT, Gemini, Adobe AI, Canva AI, TikTok Creative AI, and Microsoft AI for ad campaign management and creative production.

Key Competencies & Skills

• Media Buying, Advertising Strategy, & Execution

• Sales Funnel Creation

• Campaign Scaling & Optimization

• Market Research

• Copywriting & Visual Direction

• AI Integration

Professional Experience

Ad Specialist – Freelance (Present)

• Handled several short-term clients, offered different service setups, and launched various campaigns for B2B and B2C

• Organized A/B tests for creatives to measure changes to advertising or quickly compare two strategies and optimized ad sets and retargeting

• Conducted market research, analyzed & interpreted data sets, strategized with graphic artists and copywriters, and monitored KPIs, and kept an eye on monthly goals

• Suggested ways to improve customer experience such as improving website landing page and Facebook page review, and curated valuable data and leads for clients that can be utilized in future goals

Education & Certification

Bachelor in Advertising & Public Relations / Polytechnic University of the Philippines (2020)

Facebook Ads for E-commerce Business Certification / Dearly Plinky Llamzon (2021)