Digital advertising refers to the practice of promoting products or services through digital channels such as websites, social media platforms, and mobile apps. This form of advertising has become increasingly popular in recent years, and it's easy to see why. Digital advertising offers a number of benefits to both businesses and society as a whole.

One of the most obvious benefits of digital advertising is its ability to reach a large audience. With the rise of the internet, more and more people are spending time online, which makes it the perfect place to reach potential customers. Digital advertising also allows for more targeted advertising, meaning that businesses can reach specific groups of people based on demographics, interests, and behaviors. This helps to ensure that their advertising efforts are reaching the right people, which can lead to higher conversion rates.

Despite Apple's recent changes to its security policy, Facebook remains one of the most powerful tools for digital advertising. The platform has a massive user base, and businesses can target specific groups of people based on demographics, interests, and behaviors. Additionally, Facebook's advertising platform is user-friendly, which makes it easy for businesses of all sizes to create and launch advertising campaigns.

Artificial intelligence (AI) has also played a big role in the development of digital advertising. With the help of AI, we can now target specific audiences with greater precision, and also make real-time adjustments to our campaigns in order to optimize results. However, there are also some downsides to this increased reliance on AI. One of the main cons is that it can be difficult to understand and interpret the results of an AI-driven campaign, which can make it hard to make meaningful adjustments.